Condoms on Facebook?

Population Services International (PSI) has launched an interesting campaign to help spread the word on safe sexual practices and demonstrates the difference between having unprotected and safe sex. [Roll up or down the condom below]

How do you start a conversation on a topic that is practically taboo in a fairly conservative society? Bear in mind that the conversation has to attract as many people as possible and encourage them to discuss and share their experiences.

Population Services International (PSI) has been running a frontline crusade designed to change the sexual practices of the youth by enlightening and encouraging them to engage in safe sex by using contraceptives. Besides introducing affordable contraceptives into the market, PSI is involved in many educational projects including “The C-Word”: an initiative targeted at educating the youth on the various contraceptive options available to them, their merits and shortcomings.

In all its campaigns, PSI seeks to come up with initiatives that rhyme with the youth. As the world goes digital – with the youth riding with the tide – PSI has launched a digital campaign that will drive the youth to pay more attention to the C-Word initiative and help spread the word on safe sexual practices. The aim is to have more young people on Social Media embrace, discuss and share the message of use of contraceptives.

Hit the Iframe and join in the conversation now at: http://www.facebook.com/CwordPSI

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